Go from communication order-taker to a valued business strategist at the management decision-making table. This highly interactive 1-day workshop will provide you with all the tools you need to think more strategically, present your ideas proactively to management in ways that make more business sense to them and use consulting techniques that help you take your seat at the management decision-making table—even if you’re not invited!
Extreme Make-over Workshop Videos
The Program
8:30 am – 12 noon: Let’s Talk Business
- Setting shared expectations with your leadership on what communication is and what the role of the communication function should be
- Research techniques to help you know your organization and its stakeholders better than anyone else
- Prioritizing communication initiatives that can contribute the most to business success
- Planning communication in a way that leads directly to audience behavior changes, which lead to financial results that can be tied to the communication
- Calculating ROI on communications, and even anticipating potential ROI when talking budgets
- Running your part of the communication function more like a business
12:00 pm – 1:15 pm: Lunch
1:15 pm – 4:30 pm: Persuasion, Negotiation and Consulting Skills
- Anticipating crises and preparing yourself for them
- Presenting solutions that are more likely to be accepted by executives
- Asking questions—the rule of three
- Listening
- Building rapport
- Breaking through impasses
- Assessing your clients’ satisfaction
4:30 pm – 5:00 pm Wrap-up and Next Steps
There will be a 20-minute break approximately halfway through each session.