Training Communicators

We provide training to communicators on various aspects of communication strategy and measurement and training on how to conduct focus groups. Training sessions run from one-hour lectures to multi-day workshops filled with interactive exercises where participants leave with the beginnings of their own plans and measurements in hand.

Training sessions can be organized to cover any one or a combination of the following topics:

  • Strategic planning.
  • Stakeholder assessment.
  • Setting measurable objectives.
  • Measuring the effectiveness of messages.
  • Measuring the effectiveness of communication channels.
  • Measuring outcomes and calculating return on investment.
  • Conducting executive interviews.
  • Conducting focus groups.
  • Developing and administering surveys.
  • Analyzing and reporting survey results.
  • Conducting a benchmark study.

How We’re Different

  • We provide practical training with ideas you can implement as soon as the training is over.
  • Participants begin doing their own measurements or developing their own strategic plans during the training.

Sample Projects: Training

How to Link Your Communication to Organizational Strategy and Measure Its Impact

How to Link Your Communication to Organizational Strategy and Measure its Impact

Calculating the ROI on Your Communications

More Training Communicators