Training Communicators

We provide training to communicators on various aspects of communication strategy and measurement and training on how to conduct focus groups. Training sessions run from one-hour lectures to multi-day workshops filled with interactive exercises where participants leave with the beginnings of their own plans and measurements in hand.

Training sessions can be organized to cover any one or a combination of the following topics:

  • Strategic planning.
  • Stakeholder assessment.
  • Setting measurable objectives.
  • Measuring the effectiveness of messages.
  • Measuring the effectiveness of communication channels.
  • Measuring outcomes and calculating return on investment.
  • Conducting executive interviews.
  • Conducting focus groups.
  • Developing and administering surveys.
  • Analyzing and reporting survey results.
  • Conducting a benchmark study.

How We’re Different

  • We provide practical training with ideas you can implement as soon as the training is over.
  • Participants begin doing their own measurements or developing their own strategic plans during the training.

Sample Projects: Training

How to Link Your Communication to Organizational Strategy and Measure its Impact

Calculating the ROI on Your Communications

Measurement and Analytics Certificate Program

More Training Communicators