May 12, 2009
Angela’s knowledge in the arena of corporate communications research knows no bounds! She is the Queen of Measurement (sorry Katie!)
And I am particularly keen on Angela’s no-nonsense approach to coming up with and applying techniques that deliver results – simple and straight forward, yet yielding eminently usable data.
I also like that you don’t get lots of methodology: Angela just gives you easy-to-use research tools that any beginner can use.
And I highly recommend her manual ‘How to Measure Your Communications Program’ – it’s a must have for all interested in the arena of communication evaluation. Plus it covers all the main areas of comms – internal, external, web and press
