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10 Questions to Ask When Creating Your Focus Group A Measurement Matrix for Internal Communicators A slavish stare at the bottom line Alternative ways to measure the effectiveness of your intranet sites Alternative ways to measure the effectiveness of your publications Are click-throughs a reliable measure? Are you spending the “right” amount? Assess Your Publication’s Value and Impact Audience-Free Measurement: High-Quality Metrics without Surveys Avoiding global misunderstandings Balanced Scorecard Step-by-Step Benchmarking: Ugly truths and unpredictable outcomes Breaking Down Departmental Barriers Budgeting for communication research Building research partnerships But I hate numbers! Calculating ROI for management conferences Choosing the right metrics to benchmark Communicating for change Communicating for Change Communicating is not optional Communication Audit: Chicago Tribune Communication, culture and surveys Communications with measurable results Communications, Meet Operations Comparing Internal and External Research Conducting a communication channel analysis Conducting Research with Hard-to-Reach Employees Connecting Survey Results to Current News Connecting surveys to the bottom line Contradicting common sense Creating Viral Communication and Peer Influence Cultural differences and research Debate: Isn’t it time we stopped worrying about measuring ROI on internal communication? Deciding between print and online news Defining benchmarking questions for great results Developing Surveys to Measure the Impact of Corporate Culture Diagnosing global-local pain points Don’t Let Face to Face Be Eclipsed by Technology Employees Prefer Intranets to Supervisors 2 to 1 Employees’ trusted role in building reputation Engaging Employees During Site Walkabouts Evaluating and managing surveys Evaluating communication structures Evaluating Your Cascade Process Fact-based Evidence of Culture Feedback from the Front Lines Finding a cure for “survey fatigue” Finding the true value of reputation Five good reasons not to measure Focus groups or survey? Focus on behavior change to prove ROI Focus research on your most valuable “capital” Forecasting and evaluating the impact of marketing communication Get the credit you deserve from surveys Getting Started with Communications Measurement Getting the most out of focus groups Getting the most use out of research results, part 1: Tips for developing an actionable survey Getting the most use out of research results, part 2: Tips for Getting Management to Pay Attention to Your Data Giving leaders the numbers they need Global Variations in Comms Practices, Part 1 Global Variations in Comms Practices, Part 2 Harvesting free outcomes research Help CEOs See Communication as a Business Process How do you measure the perception/behavioral changes as a result of communication? How else can a company effectively measure its customer communications? How focus groups can deliver what surveys can’t How many focus groups do you need? How often should you measure: a) the effectiveness of individual media? b) staff opinions/culture? How Preference for Info Channels Varies by Company How research can simplify strategies How to Anticipate Future Rumors How to Become a Measurement Maven How to Become a Measurement Maven How to do due diligence research How to get the most out of benchmarking excursions How to Handle Change Communication Effectively How to keep focus groups focused How to measure supervisor communication How to Measure the Impact of Speeches How to sell your communication plan to management How to Use Communication Measures How Well Are Your Communications Working? How well do your communications really work? Here’s how to find out Identifying the most useful channels Improving staff perceptions of leaders Improving understanding of strategy Industry Trends on Staffing Communication Departments Interesting stats on social media usage Internal communication departments do make a big difference Intranets anyone? Taking the guesswork out of using electronic channels It’s New, It’s Hot, It’s Relationship Management–Not! Keeping Focus Group Results Evergreen Keeping Score: Making communication performance data more compelling — Part 2 Keeping Score: Making Performance Data More Compelling — Part 1 Leader’s Guide to Unlocking Cross-Cultural Communication in All-Hands Meetings Linking communication to engagement Linking internal communication measurement to business goals Matching audit tools to the information you need Meaningful Measurement without Huge Investment Measure Your ROI–Fast! Measurement at the Speed of Business Measuring and analyzing write-in comments Measuring Internal Communication in Professional Services Firms Measuring public relationships Measuring supervisor communication Measuring That New Year’s Resolution Measuring the brand internally Measuring the Effectiveness of Communication Measuring the engagement “sweet spot” Measuring the Impact of New-Media Tools Measuring the Right Change Issues Measuring the usefulness of e-newsletters Methods to Help Regional Offices Communicate with Each Other Mining the data all around you No more excuses for not measuring No-Cost, No-Permission Measurement Offline research: still a good idea Offline Research: Still a Good Idea (Offline prieskum: Stále dobry nápad) Pitfalls, problems…and possibilities in measurement Practical Research without Surveys Practitioner’s perspective Quantifying the impact of communication “noise” Quantifying your most important resource: time Reporting focus group findings Research employees’ readiness for social media Shaping Staff Perceptions of Leaders Six Key Metrics for Managing Global/Local Communication Smoothing the path for your new CEO Stay on track with leading measures Stop kidding yourself and join conversations that fuel business success Subtle ways to measure social media’s impact Supervisors are NOT the preferred communicators Supervisors Are STILL Not the Preferred Communicators! Supervisors’ Role in Communication: Are supervisors employees’ preferred information source? Tailor-Made Over Off-the-Peg Tailoring campaigns by audience The Best Way of Communicating Change in Company Strategy The Different Needs of Different Audiences The impact of dialogue vs. briefing The linear connection between employee and customer satisfaction The pitfalls of financial benchmarking The real cost of killing print The Role of Intranets and Other e-Channels in Employee Communication Preferences The Role of Intranets and Other e-Channels in Employee Communication Preferences (July 2002) The surprising role of e-communications The Top Ten Measurement Mistakes The Ultimate Guide to Measuring Internal Communications Three Ways to Measure a Speech To standardize, or not to standardize? TOP TIP: Calculating ROI Tough Measures for Tough Times Tough Measures for Tough Times (Reprint) Tracking the Evolution of our Work by the Revolution in Communication Measurement Unraveling the mysteries of sampling Using Supervisors as Communicators What you should know about research When integration becomes duplication When to outsource research Where do you start in developing a communication measurement strategy? Who needs surveys when you can scan social media? Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic?