Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic?

This article was originally published in The Journal of Internal Communication, May 2012. Gatehouse Group, London, UK (2012).

Most communicators agree on the importance of face-to-face communication. But many disagree on whether the team-briefing “cascade” –where information is trickled from senior management to the lowest-level employee – is the most effective way to impart knowledge.