Most communicators agree on the importance of face-to-face communication. But many disagree on whether the team-briefing cascade where information is trickled from senior management to the lowest-level employee is the most effective way to impart knowledge.
Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic?
This article was originally published in The Journal of Internal Communication, May 2012. Gatehouse Group, London, UK (2012).
