Tough Measures for Tough Times

This article was originally published in Strategic Communication Management, December 2001/January 2002. Melcrum Publishing Limited, London, UK (2002).

Any communicator who is not perceived as critical to the organization’s survival is likely to be cast adrift. Here are some ideas on how to eliminate low-value activities and replace them with projects focused on using communication to help save or make money.


Warning: Invalid argument supplied for foreach() in /home/customer/www/sinicom.com/public_html/wp-includes/class-wp-theme-json.php on line 1684