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Getting the most use out of research results, part 1: Tips for developing an actionable survey - Sinickas Communications, Inc.

Getting the most use out of research results, part 1: Tips for developing an actionable survey

This article was originally published in Strategic Communication Management, April 1999. Melcrum Publishing Limited, London, UK (1999).

All too often companies conduct a survey and do nothing with the results. This problem can be minimized through developing a highly actionable survey in the first place.