The Top Ten Measurement Mistakes

This article was originally published in The Business Commmunicator, Vol 4, Issue 9. March 2004. Melcrum Publishing, London, UK (2004).

Measurement is becoming a common performance expectation for communication managers, but many have little formal training in this management process. To help you get the most out of research and measurement, Angela Sinickas lists the ten most common mistakes.


Warning: Invalid argument supplied for foreach() in /home/customer/www/sinicom.com/public_html/wp-includes/class-wp-theme-json.php on line 1714