Connecting Survey Results to Current News

This article was originally published in Strategic Communication Measurement, Volume 11, Issue 5: August/September 2007. Melcrum Publishing Limited, London, UK (2007).

Recommendations arising from surveys often take months to be developed, budgeted, and implemented. So changes usually occur long after communicators have finished writing about the survey and moved on to other topics. Here, Angela Sinickas explains why it’s up to communicators to do a better job of engaging employees by strategically highlighting survey outcomes throughout the year before the next survey is launched.