Six Key Metrics for Managing Global/Local Communication

This article was originally published in Optimizing Global/Local Communication, Melcrum Special Report, 2011. Melcrum Publishing, London, UK (2011).

When global communicators review their department’s performance with executives, they’re often asked, “Can you break it down to six key indicators?” So here are suggestions for those six key metrics, but also quite a few more measurements that need to be tracked in order to know what to do to achieve better numbers the next time.