Choosing the right metrics to benchmark

This article was originally published in Strategic Communication Management, September 1999. Melcrum Publishing Limited, London, UK (1999).

If we don’t take control of the metrics to be measured by, they will control us when management chooses the wrong targets.


Warning: Invalid argument supplied for foreach() in /home/customer/www/sinicom.com/public_html/wp-includes/class-wp-theme-json.php on line 1839