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» Getting the most use out of research results, part 2: Tips for Getting Management to Pay Attention to Your Data
This article was originally published in Strategic Communication Management, May 1999. Melcrum Publishing Limited, London, UK (1999).
All too often companies conduct a survey and do nothing with the results. This problem can be avoided by making sure that management is committed to acting on the findings before you even conduct the research.
Read part 1 of this article: Tips for developing an actionable survey.