It’s New, It’s Hot, It’s Relationship Management–Not!

This article was originally published in Ragan Report, October 6, 2003. Ragan Communications, Chicago, IL (2003).

One of the buzzwords in communication today is that relationship measurement is the ultimate metric. This article disputes that concept since for executives, financial results are the ultimate metric. Until an improved relationship changes people’s behavior in a way that helps the bottom line, most executives won’t care.