Channel Surfing: The Art of ‘Push and Pull’ Communication

This article was originally published in Strategies &Tactics, Vol. 1, No. 4 (April 2018). PRSA, New York, NY (2018).

I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.