Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
Read Subtle ways to measure social media’s impact »
How can you educate a senior executive who has not yet “seen the light” to value the communication functionand youmore highly?
Read Help CEOs See Communication as a Business Process »
Just like the managers of other business functions, communicators need to measure how effective our work is. However, the metrics need to be ones that we can act oneither to keep doing what we’re doing or to know what and how to change.
Read How to Use Communication Measures »
When global communicators review their department’s performance with executives, they’re often asked, “Can you break it down to six key indicators?” So here are suggestions for those six key metrics, but also quite a few more measurements that need to be tracked in order to know what to do to achieve better numbers the next time.
Read Six Key Metrics for Managing Global/Local Communication »
Measurement experts Angela Sinickas and Kevin Ruck recently engaged in a LinkedIn debate about the value of measuring the return on investment of internal comms interventions.
Read Debate: Isn’t it time we stopped worrying about measuring ROI on internal communication? »
Good employee communication doesn’t happen by itself. Survey results over the last 10 years prove the large impact on results that professional communicators can have.
Read Internal communication departments do make a big difference »
Seeing what people are saying about your organization on social media provides a window into your audience’s perceptions. However, those perceptions might be skewed just as much as if the window you’re looking through is clouded or cracked.
Read Who needs surveys when you can scan social media? »
Successful CEO transitions often begin with a period of active listening to all stakeholders, especially when the new leader comes from another industry. Embedding more formal research processes into the CEO’s decision-making approach further enhances the chances that he or she will make effective decisions — and be able to convince others to follow the path they lay out.
Read Smoothing the path for your new CEO »