Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
Before you try to obtain resources for “audience-invasive” evaluation techniques like focus groups and surveys, try some of the following no-cost, no-permission-needed measurements.
Read No-Cost, No-Permission Measurement »
All too often, when we talk about communication supporting a company’s goals, we focus on telling people what the goals are. Communicating for goal achievement rather than only about goal achievement requires a different approach to both communications planning and measurement.
Read Linking internal communication measurement to business goals »
Human resources managers should use supervisors as communicators only on the specific subjects that employees really want to hear about from their supervisors. The right use of supervisors will vary from company to company.
Read Using Supervisors as Communicators »
The many research studies that have “proved” that supervisors are employees’ most preferred source of information on all business topics are wrong. The conclusion is flawed because the way the studies were designed is faulty.
Read Supervisors are NOT the preferred communicators »
One of the best ways to find out what the major issues are in a company is to conduct an audit. An audit will disclose the areas that need improvement and attention, and those areas which are well-developed.
Read Communication Audit: Chicago Tribune »
It never fails. You come up with an idea guaranteed to improve communication. You write it up and give it to your boss. The idea either dies immediately or is sent to higher management to die more slowly.
Read How to sell your communication plan to management »