Before you try to obtain resources for “audience-invasive” evaluation techniques like focus groups and surveys, try some of the following no-cost, no-permission-needed measurements.
No-Cost, No-Permission Measurement
Publications
Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
Linking internal communication measurement to business goals
All too often, when we talk about communication supporting a company’s goals, we focus on telling people what the goals are. Communicating for goal achievement rather than only about goal achievement requires a different approach to both communications planning and measurement.
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Using Supervisors as Communicators
Human resources managers should use supervisors as communicators only on the specific subjects that employees really want to hear about from their supervisors. The right use of supervisors will vary from company to company.
Supervisors are NOT the preferred communicators
The many research studies that have “proved” that supervisors are employees’ most preferred source of information on all business topics are wrong. The conclusion is flawed because the way the studies were designed is faulty.
Communication Audit: Chicago Tribune
One of the best ways to find out what the major issues are in a company is to conduct an audit. An audit will disclose the areas that need improvement and attention, and those areas which are well-developed.
How to sell your communication plan to management
It never fails. You come up with an idea guaranteed to improve communication. You write it up and give it to your boss. The idea either dies immediately or is sent to higher management to die more slowly.