Focused Diagnostics • Practical Solutions • Business Results
Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
A typical communication measurement process starts with some objective assessments of what you are communicating. Objective analysis tools include inventories, content analysis and reading grade level tests.
Read Where do you start in developing a communication measurement strategy? »
Typically, surveys are conducted no more than once every 12 to 24 months. However, if there are aspects of your culture or a publication you are actively trying to change, you may want to supplement the large surveys with mini-surveys.
Identifying and isolating the role employee communication plays in customer satisfaction and other business results
Read The linear connection between employee and customer satisfaction »
When you measure hits on inter/intranet sites, you are measuring overall volume of usage — how many times parts of your site have been opened. However, hits don’t distinguish between the opening of an entire page or a single illustration.
Read Alternative ways to measure the effectiveness of your intranet sites »
If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.
Read Alternative ways to measure the effectiveness of your publications »
How you measure the effectiveness of supervisor communication depends on your objectives and how the results will be used.
If communicators wanted to work with numbers, we would have become accountants. However, to succeed in todays business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.
Read How well do your communications really work? Here’s how to find out »
Spanish title: Medir la Efectivad de la Comunicacion
