Measurement matrix developed for internal communications that matches what to measure with how to measure it.
A Measurement Matrix for Internal Communicators
Publications
Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
10 Questions to Ask When Creating Your Focus Group
What better way to inform your Internal Communication strategy than by talking directly to a selection of your internal stakeholders and gathering priceless qualitative feedback? Angela Sinickas, President of Sinickas Communications, Inc., addresses 10 common questions that arise when conducting an employee focus group.
Measuring and analyzing write-in comments
From surveys to social media postings, the best way to analyze write-in comments is sometimes a combination of human and electronic methods.
Measuring That New Year’s Resolution
Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic?
Most communicators agree on the importance of face-to-face communication. But many disagree on whether the team-briefing cascade where information is trickled from senior management to the lowest-level employee is the most effective way to impart knowledge.
Read Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic? »
How research can simplify strategies
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
To standardize, or not to standardize?
Is standardizing the way we measure internal communication really the best approach for all organizations? Principles, rather than prescribed techniques, may be preferable.
Subtle ways to measure social media’s impact
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.