Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
Measurement matrix developed for internal communications that matches what to measure with how to measure it.
Read A Measurement Matrix for Internal Communicators »
What better way to inform your Internal Communication strategy than by talking directly to a selection of your internal stakeholders and gathering priceless qualitative feedback? Angela Sinickas, President of Sinickas Communications, Inc., addresses 10 common questions that arise when conducting an employee focus group.
Read 10 Questions to Ask When Creating Your Focus Group »
From surveys to social media postings, the best way to analyze write-in comments is sometimes a combination of human and electronic methods.
Read Measuring and analyzing write-in comments »
Norwegian Title: Måling som nyttårsforsett
Read Measuring That New Year’s Resolution »
Most communicators agree on the importance of face-to-face communication. But many disagree on whether the team-briefing cascade where information is trickled from senior management to the lowest-level employee is the most effective way to impart knowledge.
Read Yes, We’ve Heard About the Cascade. But Is It Always the Best Tactic? »
Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.
Read How research can simplify strategies »
Is standardizing the way we measure internal communication really the best approach for all organizations? Principles, rather than prescribed techniques, may be preferable.
Read To standardize, or not to standardize? »
The impact of social media on business can be difficult to measure, yet there are a number of subtle or indirect approaches you can take.
Read Subtle ways to measure social media’s impact »