Spanish title: Medir la Efectivad de la Comunicacion
Measuring the Effectiveness of Communication
This article was originally published in Anuario de Comunicacion 1998, May 1998. Asociacion de Directivos de Comunicacion, Madrid (1998).
Focused Diagnostics • Practical Solutions • Business Results
This article was originally published in Anuario de Comunicacion 1998, May 1998. Asociacion de Directivos de Comunicacion, Madrid (1998).