Measuring the usefulness of e-newsletters

This article was originally published in Strategic Communication Management, Volume 12, Issue 5: August/September 2008. Melcrum Publishing Limited, London, UK (2008).

Angela Sinickas explains which online analytics are useful to track for e-publications and which can either be misinterpreted or over-valued.

Warning: Invalid argument supplied for foreach() in /home/customer/www/ on line 1821