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Measuring the Right Change Issues - Sinickas Communications, Inc.

Measuring the Right Change Issues

This article was originally published in Strategic Communication Management, Volume 13, Issue 5: August/September 2009. Melcrum Publishing Limited, London, UK (2009).

With so many change initiatives currently underway, it’s important to measure how they’re being received. But don’t fall into the trap of measuring just what management wants to measure as executives may not be focused on the right issues to expedite the changes they’re hoping to achieve.