Measurement at the Speed of Business

This article was originally published in Journal of Employee Communication Management, May/June 2005. Ragan Communications, Chicago, IL (2005).

When most communicators think of measurement, they picture a survey. No question that surveys are great, but in this frenetic, needed-it-last-week business environment, no one has time to develop and launch a traditional survey, let alone wait for the results to roll in.