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Alternative ways to measure the effectiveness of your publications - Sinickas Communications, Inc.

Alternative ways to measure the effectiveness of your publications

This article was originally published in Strategic Communication Management, February/March 1998. Melcrum Publishing Limited, London, UK (1998).

If you want to go beyond the usual limits of a traditional readership survey that tells you how well received a publication is, first clarify your objectives. Then you might include additional “impact” questions on your next survey.