Linking communication to engagement

This article was originally published in Strategic Communication Management, Volume 9, Issue 3: April/May 2005. Melcrum Publishing, London, UK (2005).

The easiest and least expensive way to see the difference communication makes in employees’ engagement levels is to use the outcome questions from an engagement survey as a demographic criterion for all the questions on a communication survey, just as you would for variations by business unit or job level.