The easiest and least expensive way to see the difference communication makes in employees’ engagement levels is to use the outcome questions from an engagement survey as a demographic criterion for all the questions on a communication survey, just as you would for variations by business unit or job level.
Linking communication to engagement
This article was originally published in Strategic Communication Management, Volume 9, Issue 3: April/May 2005. Melcrum Publishing, London, UK (2005).
