Keeping Score: Making Performance Data More Compelling — Part 1

This article was originally published in Strategic Communication Management, June/July 2007. Melcrum Publishing, London, UK (2007).

Data that reflects communication performance should do one of two things: indicate success to allow for recognition, or refocus effort where it’s needed most. But if the numbers aren’t distilled down to a few key metrics, neither is likely to happen.

Warning: Invalid argument supplied for foreach() in /home/customer/www/ on line 1821