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Keeping Score: Making Performance Data More Compelling — Part 1 - Sinickas Communications, Inc.

Keeping Score: Making Performance Data More Compelling — Part 1

This article was originally published in Strategic Communication Management, June/July 2007. Melcrum Publishing, London, UK (2007).

Data that reflects communication performance should do one of two things: indicate success to allow for recognition, or refocus effort where it’s needed most. But if the numbers aren’t distilled down to a few key metrics, neither is likely to happen.