How to keep focus groups focused

This article was originally published in Best Practice Measurement Strategies, November 2001. Melcrum Publishing Limited, London, UK (2001).

Focus groups often explore a rather broad range of themes. Try conducting focus groups on a very narrow issue: exactly what your audience thinks of a particular communication, either one that’s currently available or one you’re planning to distribute soon.

Warning: Invalid argument supplied for foreach() in /home/customer/www/ on line 1821