Improving understanding of strategy

This article was originally published in Strategic Communication Management, Volume 10, Issue 2: February/March 2006. Melcrum Publishing, London, UK (2006).

The results of dozens of communication audits from organizations large and small, for-profit and non-profit show that understanding of organizational strategy is generally weak—but can be improved. Looking at 34 organizations’ results provides insights for how to improve employee communication of this key topic.