The results of dozens of communication audits from organizations large and small, for-profit and non-profit show that understanding of organizational strategy is generally weakbut can be improved. Looking at 34 organizations results provides insights for how to improve employee communication of this key topic.
Improving understanding of strategy
This article was originally published in Strategic Communication Management, Volume 10, Issue 2: February/March 2006. Melcrum Publishing, London, UK (2006).
