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Improving staff perceptions of leaders - Sinickas Communications, Inc.

Improving staff perceptions of leaders

This article was originally published in Strategic Communication Management, Vol. 7, Issue 5: August/September 2003. Melcrum Publishing Limited, London, UK (2003).

Employee perceptions of leadership correlate strongly with a company’s financial success. Since communication opportunities between leaders and employees help form employees’ opinions of leaders, communicators should be doing all they can to enhance and improve these contact points.