How to Measure the Impact of Speeches

This article was originally published in The Gauge, June 2005. Delahaye, Norwalk, CT. (2005).

Most of the measures of speeches or the meetings in which they are presented focus on audience satisfaction with various elements of the event: the length of the speech, the presenter’s delivery, the amount of Q&A, the temperature of the room. While it’s nice to have a happy audience, it’s more useful to know if the speech made an impact on the audience.