How research can simplify strategies

This article was originally published in Strategic Communication Management, December/January 2011/12. Melcrum Publishing Limited, London, UK (2012).

Complex strategies often lead to complex communication — which is less likely to make sense to the employees who will need to implement the strategy. Research can identify simpler ways to achieve the same goals.


Warning: Invalid argument supplied for foreach() in /home/customer/www/sinicom.com/public_html/wp-includes/class-wp-theme-json.php on line 1714