Choosing the right number and types of groups is part art and part science.
How many focus groups do you need?
This article was originally published in Total Communication Measurement, March 2000. Melcrum Publishing Limited, London, UK (2000).
Focused Diagnostics • Practical Solutions • Business Results
This article was originally published in Total Communication Measurement, March 2000. Melcrum Publishing Limited, London, UK (2000).