Focus research on your most valuable “capital”

This article was originally published in Best Practice Measurement Strategies, May 2001. Melcrum Publishing Limited, London, UK (2001).

Don’t just do research to see what your entire employee population wants or needs in terms of overall satisfaction, communication or benefits and compensation. Find ways to isolate your top performers as a demographic category and make sure your new recommendations are geared to meeting the top performers’ needs and wants wherever they might differ from the average employee.