Evaluating and managing surveys

This article was originally published in Employee Benefit Issues: The Multiemployer Perspective, Vol. 45. International Foundation of Employee Benefit Plans, Brookfield, WI (2004).

While surveys aren’t the only research tool available to HR managers, they are the most useful one when “hard” numbers are needed on how many people see things a certain way and when it’s important to track differences among subgroups or improvement over time.