While surveys aren’t the only research tool available to HR managers, they are the most useful one when “hard” numbers are needed on how many people see things a certain way and when it’s important to track differences among subgroups or improvement over time.
Evaluating and managing surveys
This article was originally published in Employee Benefit Issues: The Multiemployer Perspective, Vol. 45. International Foundation of Employee Benefit Plans, Brookfield, WI (2004).
