Employees Prefer Intranets to Supervisors 2 to 1

This article was originally published in Strategic Communication Management Volume 13, Issue 6: October/November 2009. Melcrum Publishing Limited, London UK (2009).

In 1992 and 2004, Angela Sinickas wrote articles refuting the common misperception—based on well publicized but highly flawed research design—that supervisors are employees’ preferred source of information on all business topics. A look at her survey database showing results for the last five years shows that supervisors are now a distant third choice behind intranets and publications.