Determine the Effectiveness of PR Efforts

This article was originally published in Nonprofit Communications Report, Volume 8, Issue 10 (September 2020). Wiley Periodicals, Inc. (2020). Visit publication website.

Positive results mean everything when budgets are slim. Increased revenue, decreased spending, an influx of volunteers, a boost in advocacy or any combination of those things can help a PR professional state bis or her case for funding outreach initiatives.