How well do your communications really work? Here’s how to find out

This article was originally published in Communication Specialist , April 1998 Special Insert. Ragan Communications, Chicago, IL (1998).

If communicators wanted to work with numbers, we would have become accountants. However, to succeed in today’s business climate, we word people need to become more comfortable in a numbers world. Often that means we need to measure the results of our efforts in ways that mean something to our management.