Evaluating Your Cascade Process

This article was originally published in Strategic Communication Management, Volume 10, Issue 4: June/July 2006. Melcrum Publishing, London, UK (2006).

Most communicators agree on the importance of face-to-face communication in changing attitudes and behaviors. But many disagree on whether the team-briefing “cascade” of information from senior management to the lowest-level employee is the most effective way to impart knowledge. The best way to find out, says Angela Sinickas, is to use research.