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Calculating ROI for management conferences - Sinickas Communications, Inc.

Calculating ROI for management conferences

This article was originally published in Melcrum's Measurement newsletter, September 3, 2008. Melcrum Publishing, London, UK (2008).

The only outcome of a conference that has a monetary value is behavior change. Identify the behaviors that should change as a result of the conference and how much credit the conference can take for those changes.