Calculating ROI for management conferences

This article was originally published in Melcrum's Measurement newsletter, September 3, 2008. Melcrum Publishing, London, UK (2008).

The only outcome of a conference that has a monetary value is behavior change. Identify the behaviors that should change as a result of the conference and how much credit the conference can take for those changes.


Warning: Invalid argument supplied for foreach() in /home/customer/www/sinicom.com/public_html/wp-includes/class-wp-theme-json.php on line 1684