Calculate the ROI on Your Communications

This article was originally published in Nonprofit Communications Report, Volume 16, Issue 3. PRSA, New York, NY (2018). Visit publication website.

Angela Sinickas explains ROI for nonprofits to Yvette Boysen: “To calculate ROI, you need to be able to connect communication inputs with an output of changed behavior.” Nonprofits may also be to calculate the ROI in terms of the benefit to society.