Bottom-line impact of internal communications on engagement

This article was originally published in Strategic Magazine, Winter 2020, Strategic Communications and Publications, Co Cork, Ireland. (2020). Visit publication website.

Carrying out employee engagement research allows communicators to demonstrate the bottom-line outcome of their work and, by measuring employee satisfaction, highlights where there are insufficient levels of communication or engagement. The role communication plays in engagement can only be proved if a survey instrument includes enough – or the right kinds of – questions about communication.