Defining benchmarking questions for great results

This article was originally published in Best Practice Measurement Strategies, January 2002. Melcrum Publishing Limited, London, UK (2002).

Part of the challenge of determining the questions to ask during benchmarking is to match the questions to the purpose of the study and the outcomes you are trying to achieve. Below is a breakdown of some of the issues regarding benchmarking questions that need to be addressed before beginning a benchmarking exercise.