Book review of Balanced Scorecard Step-by-Step: Paul Niven’s book would be invaluable for communicators whose companies are implementing a Balanced Scorecard, and it can also provide a great deal of useful information on setting measurable goals for a staff function like communication to ensure it aligns with a company’s strategy.
Balanced Scorecard Step-by-Step
This article was originally published in CW Bulletin, December 2003. IABC, San Francisco, CA (2003).
