How to Anticipate Future Rumors

This article was originally published in Strategic Communication Management, Volume 12 Issue 4, June/July 2008. Melcrum Publishing Limited, London, UK (2008).

How can someone research a rumor that hasn’t even started? Angela Sinickas explains a technique that can be used to predict how rumors might develop on a particular topic. This means you can prevent the worst misconceptions before they have a chance to take hold.

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