10 Questions to Ask When Creating Your Focus Group

This article was originally published in Melcrum.com, May 2013. Melcrum Publishing, London, UK (2013).

What better way to inform your Internal Communication strategy than by talking directly to a selection of your internal stakeholders and gathering priceless qualitative feedback? Angela Sinickas, President of Sinickas Communications, Inc., addresses 10 common questions that arise when conducting an employee focus group.