Focused Diagnostics • Practical Solutions • Business Results
Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
First time here? Get up to speed by reading Angela’s most popular publications.
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Positive results mean everything when budgets are slim. Increased revenue, decreased spending, an influx of volunteers, a boost in advocacy or any combination of those things can help a PR professional state bis or her case for funding outreach initiatives.
Carrying out employee engagement research allows communicators to demonstrate the bottom-line outcome of their work and, by measuring employee satisfaction, highlights where there are insufficient levels of communication or engagement. The role communication plays in engagement can only be proved if a survey instrument includes enough – or the right kinds of – questions about communication.
Read Bottom-line impact of internal communications on engagement »
Angela Sinickas explains ROI for nonprofits to Yvette Boysen: “To calculate ROI, you need to be able to connect communication inputs with an output of changed behavior.” Nonprofits may also be to calculate the ROI in terms of the benefit to society.
I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.
Read Channel Surfing: The Art of ‘Push and Pull’ Communication »
We know measurement can be a bit of a pain. It can be one of the most frustrating aspects of working in internal communications. That’s why we’re showing you how to make it painless!
Read The Ultimate Guide to Measuring Internal Communications »
You know you should be measuring communication, but you have no budget, no time–and no permission to pester your audience with questions. Stop looking at those as barriers and learn to see them as opportunities to find creative ways to gather data on effectiveness.
Article in Slovakian on measurement tips.
Read Offline Research: Still a Good Idea (Offline prieskum: Stále dobry nápad) »
This guide helps you understand three aspects of measuring the value of communications: why you should measure, what you can measure, and how to measure communication effectiveness.
