Publications

Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.

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Bottom-line impact of internal communications on engagement

Carrying out employee engagement research allows communicators to demonstrate the bottom-line outcome of their work and, by measuring employee satisfaction, highlights where there are insufficient levels of communication or engagement. The role communication plays in engagement can only be proved if a survey instrument includes enough – or the right kinds of – questions about communication.

Channel Surfing: The Art of ‘Push and Pull’ Communication

I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.

Leader’s Guide to Unlocking Cross-Cultural Communication in All-Hands Meetings

Cross Cultural Communication Guide Cover

The grids in this guide should serve to make executives more aware of possible differences in the countries they visit to enhance their own effectiveness as communicators and to strengthen employees’ perceptions of them as excellent leaders. The grids provide suggestions when traveling to other countries for adapting several typical aspects of meetings that executives conduct with either other executives or with employees.