Angela Sinickas explains ROI for nonprofits to Yvette Boysen: “To calculate ROI, you need to be able to connect communication inputs with an output of changed behavior.” Nonprofits may also be to calculate the ROI in terms of the benefit to society.
Angela Sinickas is a widely-published author. She has written a university textbook, book chapters, white papers, and regular columns for Melcrum's Strategic Communication Management, Best Practice Measurement, and Total Communications Measurement, as well as IABC's Communication World and many others.
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I’m always perplexed when I see communicators saying they want to stop pushing their newsletters by email, or replace email with social media, or replace their intranet with apps without first researching the appropriateness of the channels to the content or the needs and preferences of their employees.
The grids in this guide should serve to make executives more aware of possible differences in the countries they visit to enhance their own effectiveness as communicators and to strengthen employees’ perceptions of them as excellent leaders. The grids provide suggestions when traveling to other countries for adapting several typical aspects of meetings that executives conduct with either other executives or with employees.