Public Relations Benchmarking

Q: Are there industry standards or benchmarks for what percentage of various PR activities should be allocated for a project? These activities would include: research; planning; creativity; media placement; design; production; etc.

Also are there benchmarks for the amount of man-hours that should be or are usually devoted to each of these activities?

Lillian

A: Dear Lillian:

Based on benchmarking studies I’ve done for specific clients, these numbers, for both staffing and budgeting, vary extremely widely. If you take a look at the Q&A that follows yours, I describe some of the factors that lead to the variations and some places to look for publicly available benchmarks.

Good luck,

Angela D. Sinickas

Last Updated On June 02, 2018

Reader Interactions