Middle point terms

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Q: Do you see a difference between “Neither Agree nor Disagree” and “Neutral” answer options?

“Neither agree nor disagree” works fine if your scale goes from “Strongly agree” to “Strongly disagree.” If instead you’re using a frequency scale for how often the audience does something or observes something happening, such as “almost always” to “almost never,” your middle point would be better described as “about half the time.” Or if your scale goes from “better than most others” to “worse than most others,” your midpoint “neutral” point would be better named “about average.” I think it’s better to use a specific middle point term that matches the scale being used. “Neutral” doesn’t mean very much, unless people see it as being indifferent to the question.

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