Impact of News Releases on Web Traffic

Q: Are you aware of any statistics I can borrow from that would help us predict the effect of a press release on Web traffic? Sounds like an easy question, but my own research has come up dry.

Thanks.

Jill Shuman, Managing Director, Imagitas

A: Dear Jill:

That doesn’t sound easy at all! My first suggestion is to ask the editor of a publication called “Interactive PR,” published by Ragan Communications in Chicago (www.ragan.com). They might have published something about this. Another resource might be to contact Delahaye Associates (www.delahaye.com). They do a lot of measurement of news coverage and also of web sites, so they might have some numbers of their own that they developed. Hope this helps. I’d love to have you post anything you find.

Angela D. Sinickas