When you set objectives, you first define what criteria have to be met to define “success.” This should be developed together with your management to be sure that your definition of success matches theirs.
Aligning Communication Strategy with Business Metrics
It’s nearly impossible to quantify the ROI of an entire communication program for an entire business strategy in a way that makes sense to executives. You’ll need to pick one particular business initiative that supports one business strategy.
Read Aligning Communication Strategy with Business Metrics »
Measuring the Effectiveness of a Published Corporate Plan
Here are some effectiveness measurement tools to assess your city’s corporate plan.
Read Measuring the Effectiveness of a Published Corporate Plan »