What you probably need to do is direct audience research in addition to the best type of clip analysis available. For example, do research with customers/prospects, financial analysts, trade reporters, business reporters, potential recruitment candidates, etc. to identify their level of awareness of your company’s name and reputation in comparison to those of your competitors’.
To find out whether reputation management services are investing in, contact their clients’ PR departments for their impressions of the service provider.
Based on benchmarking studies I’ve done for specific clients, these numbers, for both staffing and budgeting, vary extremely widely.
Q: I was wondering with your experience if you could recommend a media monitoring service. I have researched Bowden’s, and a local (Halifax) company called NewsWatch (a division of the CCL Group) and I’m sure that there are more out there, but who are they and what will they do for me? In order to
Q: Can you provide me with 3-5 general public relations statistics that I could use to prove the value of effective public relations? Thanks, Julie Baron A: Dear Julie: You can probably take your pick of quite a few statistics at the following site: www.prfirms.org. They’ve been doing a lot of research recently and have
Q: Are you aware of any statistics I can borrow from that would help us predict the effect of a press release on Web traffic? Sounds like an easy question, but my own research has come up dry. Thanks. Jill Shuman, Managing Director, Imagitas A: Dear Jill: That doesn’t sound easy at all! My first
AT&T quantified the relative value of ads and PR, both negative and positive, in a way that helps them determine when it’s not even worth advertising because of the current type of media coverage.