What you probably need to do is direct audience research in addition to the best type of clip analysis available. For example, do research with customers/prospects, financial analysts, trade reporters, business reporters, potential recruitment candidates, etc. to identify their level of awareness of your company’s name and reputation in comparison to those of your competitors’.
To find out whether reputation management services are investing in, contact their clients’ PR departments for their impressions of the service provider.
Public Relations Benchmarking
Based on benchmarking studies I’ve done for specific clients, these numbers, for both staffing and budgeting, vary extremely widely.
Q: I was wondering with your experience if you could recommend a media monitoring service. I have researched Bowden’s, and a local (Halifax) company called NewsWatch (a division of the
Public Relations Statistics
Q: Can you provide me with 3-5 general public relations statistics that I could use to prove the value of effective public relations? Thanks, Julie Baron A: Dear Julie: You
Impact of News Releases on Web Traffic
Q: Are you aware of any statistics I can borrow from that would help us predict the effect of a press release on Web traffic? Sounds like an easy question,
Value of Public Relations Versus Advertising
AT&T quantified the relative value of ads and PR, both negative and positive, in a way that helps them determine when it’s not even worth advertising because of the current type of media coverage.